When we talk about Search Engine Optimisation, the toughest part for any small businesses is building authority and links. Yes! On-page optimisation, keyword research, local SEO — it’s all within your capabilities and to some degree achievable. But building authority? Well, that’s not much easy!
So, what can you do as a small business to build your authority?
The answer is – start building organic links.
In this article, you are going to get a hang of why and how an organic link-building strategy may impact your SEO results. The objective is to help your small businesses develop authority and target the profitable search terms that would make a difference.
Why and how is link building important for organic traffic?
Well, links, beyond doubt, can’t be the whole thing in SEO. But SEO specialists and experts, every so often, attribute a great share of the search engines’ algorithms to link building and associated dynamics.
So, let me point out some workable organic link building techniques that are good for small businesses.
It can be hard to state whether this kind of 100% natural link building approach would get you on the first page of Google in the complimentary time period. But one thing is for sure: even though methods and approaches may come and go, your organic links would always persist.
Tip 1: Create exceptional content
If you wish to acquire backlinks from major journals and prominent industry blogs, you must create quality content. Try to create content that provides valued guidance.
Quality content takes account of:
- Detailed blog posts
- E-books
- Infographics
- Case studies
- Resource pages
- Whitepapers
- Podcasts
- Co-created guest posts
Even though such exceptional content pieces may need more time for completion, they have an ample chance of being linked to than a normal blog post.
Tip 2: Be active in social media
For a moment, just think of where most of the people spend maximum time at the moment. Yea, that’s right; on Facebook, Twitter, LinkedIn and the like. So, if your customers spend so much time on social media, perhaps you must start spending your time there as well. Well, don’t just wait for your probable clients to come to you. Instead, how about simply paying them a social call? Being active on Facebook, Twitter and so on would pay off in quite a lot of ways, not just in building links. This way, you won’t just know your target audience; in fact, you would discover new prospects for your business.
Tip 3: Engage in social bookmarking to build organic links
Yes, I know that most of the social bookmarking websites are no follow. So, they won’t offer you the link juice you seek out for. Then why would you include this strategy in the organic link building segment?
Well, that’s because they provide you the traffic. And as you hit the secret gold mine and your bookmarked content turns out to be super popular – you’ll get loads of incoming traffic sheeting down into your site. And you never know somebody who liked your content would be glad to link back to you.
Tip 4: Guest blog posts
That’s another quite candid way to build organic links. For this, all you need to do is discover sites of your niche. Nail down that you need to concentrate on quality and consider this way to be the digital PR that creates authority and credibility. Over and above, this way would help you rank better on search engines as well.
